AUCTION PROGRAM

Our real estate marketing programs include everything from feasibility studies, market analysis, design development, and pricing models to customized sales and auction programs - all provided in a compressed period of time from start to finish to effectively connect sellers with quality motivated buyers.

Our Process:
1. We analyze your property to determine:
A. The target market
B. The most effective way to reach them (media plan)
C. How many units to auction based on market demand
D. Product Pricing Schedule in concert with our clients’ goals and
         marketing analysis
2. We create and execute a targeted multi media marketing and public
relations campaign to help drive one year’s worth of traffic to the site.
3. We create an on-site Auction Information Center, staffed by Velocity
Marketing professionals to assist targeted buyers in understanding the properties that are being sold and the "auction process".
4. We meet with existing homeowners to explain the process and answer
any questions they may have.
5. We create a web-based tracking system to capture, direct, and assist
buyers interested in the property.
6. We pre-qualify all registered buyers to ensure non-contingent sales on
auction day.
7. Through our comprehensive analytics; we vet and recommend the unit
selection and product positioning for auction day. This process provides the ultimate minimum risk to the seller, while maximizing the highest possible gain from the auction.
8. On auction day, we assist bidders throughout the live auction and
through to the Closing Room, where sales contracts are completed.
9. Our post-auction program consists of follow-up with the accumulated
database of visitors to the site to announce post-auction pricing for remaining inventory, if any available. Sales on the remaining units tends to be quite strong due to the auction success and new motivation to purchase based on market prices. Our sales day team has significant experience working with large numbers of buyers and converting those winning bidders into closed sales! If you're interested in receiving a proposal for a comprehensive marketing program for your development, please contact us today.