FROM THE WOODLANDS
Bob, Sue and their team are true real estate professionals. Traditional auction houses are a dime a dozen, but Velocity distinguishes themselves as real estate marketers first and foremost. They understand what drives residential sales in any market, particularly this soft market. Introducing qualified buyers to your product at prices that consumers consider a deal is critical to making sales in today’s marketplace. i felt they were more suited to the task than any other company.
Velocity understood our challenges as Owners/Developers in a softening real estate market. They were a great contributing partner as we navigated through some difficult strategic decisions with them, as we decided on the Event Auction strategy and then as we approached the auction itself.
Velocity did a great job of exposing The Woodlands to the marketplace. Their strategy related to media placement generated exceptionally good results as evidenced by the number of visitors to our auction web site ant the prospective homeowners who visited our site.
The Woodlands contains multiple product types dispersed over an area covering approximately 70 acres that is built into a hillside. They effectively managed the significant amount of traffic generated by the interest in our auction given the challenges presented by our site. Velocity was able to handle this challenge, due in large part to Bob & Sue’s considerable experience in residential real estate marketing and on-site sales.
I am also pleased with the fact that we have been able to make additional sales since our auction. The auction reenergized our marketing efforts and has led us to continue making sales at The Woodlands, at a pace that far exceeds what our competitors are doing.